Settlements
Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.
Settlements Integrated Campaign by Pancho González was identified as a creative representation of communication design by the A' Design Award. Settlements Integrated Campaign was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design recognition program which celebrates exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
