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HYZY World Youth Activity Center Corporate Identity

ECUST | CRE+ Design Hao SHAN Corporate Identity Advertising

HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

HYZY World Youth Activity Center Corporate Identity by ECUST | CRE+ Design Hao SHAN was highlighted as an outstanding example of communication design by the A' Design Awards. HYZY World Youth Activity Center Corporate Identity earned the Golden A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is a highly prestigious, international, juried design award which rewards outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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