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Electric Meets Reality In Store Experience Wall

Mark Boey In Store Experience Wall Advertising

Electric Meets Reality

Electric Meets Reality is an interactive projection mapping installation built for a car dealership. The wall measures 6500 millimetres wide and 2000 millimetres high. Its sculpted surface is handmade from epoxy resin and wood with three-dimensional printed parts, and remains a white and elegant relief when the projectors are off. Three projectors add eight minutes of animation and colour. The projections stand for electricity and the sculpture stands for reality. The installation explains range, charging, safety and performance to visitors considering an electric car.

Electric Meets Reality In Store Experience Wall by Mark Boey was selected as an outstanding representation of communication design by the A' Design Award. Electric Meets Reality In Store Experience Wall received the Golden A' Design Award in Advertising, Marketing and Communication Design in 2020. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design accolade that celebrates exceptional design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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Design Trend of the Day

Design Trend of the DaySpecial CoverageSunday, 8 November 2026

Emerging Styles and Creative Directions.

Design trends shape the way we live, work and experience the World. Everyday, we explore a design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, graphics and more. Discover innovative approaches recognized by award-winning designers worldwide. Visit us everyday to stay ahead and get inspired by what is next in design.

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