Nextgen SME sales and service model

Akbank Service Design Team integrates customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, they offer personalized multi-product bundles in a single flow, enabling digital activation of up to 7 products. Their first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. They employ a reward-based sales model to increase both customer relationship depth and sales efficiency.

Nextgen SME sales and service model Phygital Customer Onboarding Experience by Akbank Service Design Team was highlighted as a creative illustration of service design by the A' Design Awards. Nextgen SME sales and service model Phygital Customer Onboarding Experience won the Silver A' Design Award in Meta, Strategic and Service Design in 2026. The A' Meta, Strategic and Service Design Award is an international, meritocratic, just and fair design award which celebrates exceptional design of design strategy, design management, service design, franchising design, strategic design, service blueprints, prototypes, touchpoints and more.

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