Urbaner

Urbaner is a brand and service strategy for a beard grooming product created for the Japanese market. The strategy covers product planning, a responsive one-page website, packaging and an online community. The trimmer uses a motor and high-carbon steel blades made in Japan, and its compact form allows beard adjustment at any time. The packaging combines varied typography with a simple inner box that explains product use. Urbaner presents grooming as a way to express personal style, and the website guides visitors from first interest to purchase.

Urbaner Customer Experience Website Packaging by Deeeep Creative Lab was recognized as a creative representation of service design by the A' Design Award. Urbaner Customer Experience Website Packaging earned the Silver A' Design Award in Meta, Strategic and Service Design in 2025. The A' Meta, Strategic and Service Design Award is an international, meritocratic, just and fair design award that honors outstanding design of design strategy, design management, service design, franchising design, strategic design, service blueprints, prototypes, touchpoints and more.

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