Sunday Park
Sunday Park Corporate Identity is a structured visual system developed for the contemporary pet lifestyle sector. The design establishes a modular framework based on disciplined typography, calibrated color relationships, and scalable grid logic. By moderating visual warmth with formal restraint, the system avoids decorative excess while maintaining accessibility. Its adaptable architecture supports consistent implementation across packaging, print, and digital environments, ensuring clarity and long-term brand coherence.
Sunday Park Corporate Identity by Yian Xiang was highlighted as an exceptional example of communication design by the A' Design Award. Sunday Park Corporate Identity earned the Iron A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, jury-voted, fair and ethical design recognition program which recognizes excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
