Vitto
Vitto is an Italian food brand developed for the UK market with a contemporary visual approach. The design intentionally departs from rustic and traditional codes common in Italian food branding. Instead, it uses vivid colour, simplified illustration and clear typography to express energy, playfulness and emotional warmth, creating a modern and accessible identity for everyday use.
Vitto Brand Identity by Atlante Srl has been highlighted as an innovative representation of communication design by the A' Design Awards. Vitto Brand Identity was awarded the Silver A' Design Award in Advertising, Marketing and Communication Design in 2026. The A' Advertising, Marketing and Communication Design Award is an international, juried, academic and meritocratic design competition that celebrates excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
