Twelve Constellations

Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.

Twelve Constellations Sunflower Seed Packaging by Zhou Jingkuan has been identified as an innovative representation of communication design by the A' Design Award. Twelve Constellations Sunflower Seed Packaging won the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design recognition program that rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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