Mitu
Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.
Mitu Sonic Electric Toothbrush by Xiaomi has been identified as an outstanding example of communication design by the A' Design Awards. Mitu Sonic Electric Toothbrush was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
