HuangRan
HuangRan is packaging for a series of Chinese rice wine. The design presents the four patron saints of ancient Chinese mythology: the Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise. Anthropomorphic illustration is combined with elements of Chinese opera to give the figures a fashionable new image intended to appeal to young consumers. Each of the four bottles represents one saint, and the saints are printed inside the gift box to occupy the four directions. The box uses an upper and lower cover, with hollowed out areas that add depth.
HuangRan Patron Saint Wine Packaging by Lynn Tsang has been identified as an innovative example of communication design by the A' Design Award & Competition. HuangRan Patron Saint Wine Packaging earned the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design award which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
