Pah Ji Hue
Pah Ji Hue is a packaging series created for Taiwan classic tea and Taiwan fruit tea. A round iron can holds the fruit tea, which is combined with dried fruit, and the top of the can is convex through modeling. A paper box holds the classic tea and carries simple illustrations in an urban style. A wooden box brings both product types together and can also be used as a storage box. All packages are produced by offset print, with different printing layers on the surfaces. The series presents tea tasting in a calm and simple manner.
Pah Ji Hue Package by Chung-Yuan Kuo has been highlighted as a creative illustration of communication design by the A' Design Award & Competition. Pah Ji Hue Package won the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious international design accolade that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
