The Moment
The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.
The Moment 2020 Calendar by Xiutao FU was identified as an outstanding illustration of communication design by the A' Design Award. The Moment 2020 Calendar won the Golden A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
