Nudus
The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Nudus Snack Food by Angela Spindler has been identified as a creative representation of communication design by the A' Design Awards. Nudus Snack Food won the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design award that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
