Xin You Ran Baijiu
Xin You Ran Baijiu is a packaging design for a Chinese liquor released for a zodiac year. The main visual image combines Chinese calligraphy with landscape painting. The bold outline of the calligraphy is joined with the spatial depth and fine detail of the painting, so the two art forms read as one image. The theme is Hai, the sign of the pig in the Chinese zodiac. Paper, ceramic and wood are used together to express Chinese cultural character. The box measures 180 mm in length, 150 mm in width and 320 mm in height.
Xin You Ran Baijiu Beverage by Wen Liu was featured as an outstanding example of communication design by the A' Design Awards. Xin You Ran Baijiu Beverage was awarded the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
