Mi Emoji
Mi Sports Bluetooth Headset Mini is packaging created for a sports Bluetooth headset. The front of the pack shows only the earpieces and the controller, while the cable stays hidden. A PET tray inside holds the headset in place, and a paper cover forms the outer shell. Seen from a distance, the two earpieces read as eyes and the controller reads as a mouth. Added colors and printed details turn each pack into an emoji face with a different expression. The design aims to appeal to young buyers at a low production cost.
Mi Emoji Sports Bluetooth Headset by Xiaomi was identified as an exceptional representation of communication design by the A' Design Award. Mi Emoji Sports Bluetooth Headset was awarded the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design award that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
