Iridescent
This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Iridescent Oolong Tea by CHIEH YU CHIANG was identified as an innovative example of communication design by the A' Design Award. Iridescent Oolong Tea was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
