Carp Leap
Carp Leap is a packaging design for black tea, created as a business gift. The design tells a story with traditional Oriental elements such as the fish, the dragon and the pine tree. Three stages are shown: leaping over the dragon gate, surpassing oneself and enjoying life. The illustrations refer to the memory of struggle shared by entrepreneurs. The box has a hard mounted shell with embossing and gold foil stamping, an origami paper bag and a sponge insert that holds each item in place. A cup with crystal glaze is included.
Carp Leap The Tea by Qian Xiang has been identified as an outstanding illustration of communication design by the A' Design Award & Competition. Carp Leap The Tea received the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
