Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Mirzam: Monsters Collection Chocolate Packaging by Backbone Branding has been featured as an innovative example of communication design by the A' Design Awards. Mirzam: Monsters Collection Chocolate Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design award which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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