All Mies
All Mies is a packaging design for wristwatches. The box is built from a series of cardstock layers with a timepiece cutout in the center, where the watch sits. A thin rubber band rests in small notches and holds the layers together. An outer cover encloses the core and is engraved with the brand identity. The cover can be slid off or opened from a back tab. When the rubber band is removed, the layers separate and reveal the watch. The layered form is inspired by topographic models used in model making.
All Mies Watch Packaging by Walmir Luz has been highlighted as an innovative example of communication design by the A' Design Awards. All Mies Watch Packaging won the Bronze A' Design Award in Packaging Design in 2019. The A' Packaging Design Award is a highly prestigious international design recognition program which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
