Central Rat Race
The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat.
Central Rat Race Charity by Oval Design Limited has been selected as an exceptional representation of service design by the A' Design Award & Competition. Central Rat Race Charity won the Bronze A' Design Award in Event and Happening Design in 2018. The A' Event and Happening Design Award is a highly prestigious, international, juried design recognition program that rewards superior design of trade fairs, award ceremonies, festivals, conferences, exhibitions, concerts, product launches, charity events and more.
