I Classici Cherchi
For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.
I Classici Cherchi Wine labels design by Giovanni Murgia has been recognized as an innovative illustration of communication design by the A' Design Awards. I Classici Cherchi Wine labels design received the Silver A' Design Award in Packaging Design in 2017. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
