Lithuanian Vodka Gold

Purity and clarity are the main properties that reflect a vodka's quality. They had to be emphasized while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time some features of national identity were introduced – the Lithuanian Vodka name itself demanded this choice. Authentic ethnic motives transformed into a modern, uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.

Lithuanian Vodka Gold Vodka Packaging Design by Asta Kauspedaite has been highlighted as an innovative example of communication design by the A' Design Award & Competition. Lithuanian Vodka Gold Vodka Packaging Design earned the Bronze A' Design Award in Packaging Design in 2015. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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