Roofarm Rebranding
This project is a rebranding initiative accompanying Roofarm's business expansion. The company has grown from urban rooftop agriculture and is now expanding into large scale rural farming alongside its urban operations. At this stage, the corporate vision was redefined as Reinventing Agriculture to Sustain the World's Food Supply. This vision was translated into a circuit inspired identity that expresses agriculture as infrastructure. The identity features two interconnected forms that symbolize the relationship between urban and rural systems.
Roofarm Rebranding Brand Identity by 山田太樹 has been selected as an innovative illustration of communication design by the A' Design Awards. Roofarm Rebranding Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design competition that honors exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
