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Pocket Heritage Cultural Communication

Pocket Heritage

Pocket Heritage is a collectible red envelope series created for the Year of the Horse. The design transforms the traditional red envelope into a portable medium for cultural storytelling, translating temple fair and Shehuo performance imagery into a unified character system. Each envelope measures 90 mm by 170 mm and is printed on pearlescent specialty paper with five color UV inks. Selected designs add embossed relief with gold foil. Each pack holds six envelopes chosen at random from thirty four designs, which encourages exchange and later display as small prints.

Pocket Heritage Cultural Communication by Mingzhi Cai was identified as an exceptional representation of industrial design by the A' Design Award. Pocket Heritage Cultural Communication won the Iron A' Design Award in Giftware Design in 2026. The A' Giftware Design Award is an international, juried, academic and meritocratic design prize which recognizes excellent design of candles, figurines, picture frames, decorative plates, ornaments, souvenirs, personalized mugs, collectibles and more.

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