Jiangnan Collection
Jiangnan Collection is a visual identity inspired by the water towns of southern China. The design reinterprets traditional architecture, rivers and everyday scenes through geometric composition and a modern color system. Cultural imagery is transformed into a scalable graphic system that adapts to lifestyle products such as silk scarves, paper cups, bookmarks and fridge magnets. The artwork was created with a digital illustration workflow and prepared in CMYK for accurate printing. The intent is to make regional heritage part of modern daily life.
Jiangnan Collection Visual Identity by Deng Rui was featured as an innovative representation of communication design by the A' Design Awards. Jiangnan Collection Visual Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design award that recognizes excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
