CHUEHFENG Hami melon wine
Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.
CHUEHFENG Hami melon wine Liquor Packaging by 胡毅松 has been identified as an innovative illustration of communication design by the A' Design Awards. CHUEHFENG Hami melon wine Liquor Packaging received the Golden A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
