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Congtai Huofenzi V10 Packaging

Congtai Huofenzi V10

Congtai Huofenzi V10 is a packaging design for a premium baijiu, and it is the first zodiac themed release in the Huofenzi V Series. The bottle illustration shows a snake drawn by the aroma of Congtai baijiu, travelling from afar and transforming after drinking. The snake curves into a V shape that blends with the series logo. Molecular and yeast motifs, rice and traditional patterns are woven into the body of the snake. The illustration is applied to the glass bottle by a decal firing process. The bottle measures 105 by 105 by 308 millimetres.

Congtai Huofenzi V10 Packaging by Wen Liu was featured as an innovative representation of communication design by the A' Design Award & Competition. Congtai Huofenzi V10 Packaging earned the Golden A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is an international, jury-voted, fair and ethical design prize that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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