Zhang Gong Lao Jiu 1975
Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.
Zhang Gong Lao Jiu 1975 Baijiu Packaging by Wen Liu was highlighted as a grand representation of communication design by the A' Design Award. Zhang Gong Lao Jiu 1975 Baijiu Packaging won the Silver A' Design Award in Packaging Design in 2026. The A' Packaging Design Award is a juried, academic and highly prestigious design award that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
