Ghaffari
Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.
Ghaffari Packaging Redesign by Iman Alemozaffar was selected as a creative representation of communication design by the A' Design Award. Ghaffari Packaging Redesign earned the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design accolade that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
