Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

Yanghe Naked Bottle Liquor Baijiu Packaging by Heijie He was selected as an outstanding example of communication design by the A' Design Award & Competition. Yanghe Naked Bottle Liquor Baijiu Packaging won the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design accolade which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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