Base
Base is a visual identity for a brand of Chinese religious goods. The logo places the letter b within a woven structure inspired by Chinese knotting, an ancient folk art associated with unity and good fortune. Repeating woven patterns reflect the cyclical nature of belief. A palette of black, red and gold is calibrated for both print and digital use. The system includes a scalable logo, brand typography, custom patterns, packaging and website design. The aim is to keep tradition relevant for a new generation.
Base Visual Identity by Lance Francisco was highlighted as an outstanding illustration of communication design by the A' Design Award & Competition. Base Visual Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design recognition program that rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
