DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Mountain Dew Hard Dew 2024 Beverage - Alcoholic

PepsiCo Design and Innovation Beverage - Alcoholic Packaging

Mountain Dew Hard Dew 2024

Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.

Mountain Dew Hard Dew 2024 Beverage - Alcoholic by PepsiCo Design and Innovation was highlighted as an innovative example of communication design by the A' Design Award & Competition. Mountain Dew Hard Dew 2024 Beverage - Alcoholic was awarded the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

Learn more about Mountain Dew Hard Dew 2024 Beverage - Alcoholic

 
E-Mail

Related Designs

Yan Bottle PackagingYanBottle Packaging · Backbone BrandingXijiu Matured Liquor PackagingXijiu Matured LiquorPackaging · Chengdu Times Fashion Art Design Co., LtdSan Liang Jiang BeverageSan Liang JiangBeverage · Wen LiuLifewtr Series 7: Art through Technology PackagingLifewtr Series 7: Art through TechnologyPackaging · PepsiCo Design and InnovationPepsi Chinas People Daily New Media BeveragePepsi Chinas People Daily New Media Beverage · PepsiCo Design and InnovationPepsi Expo 2020 BeveragePepsi Expo 2020Beverage · PepsiCo Design and Innovation
Design of the Day

Design of the DaySpecial CoverageSunday, 8 November 2026

Amazing Design. Good Design. Best Design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us every day to enjoy new design products and projects from greatest designers worldwide.

Continue reading · Browse the registry