Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation was highlighted as an outstanding example of communication design by the A' Design Award. Doritos x Empirical Nacho Cheese Spirit Influencer Kit earned the Silver A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, meritocratic, just and fair design award that recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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