Courage 2.0
The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.
Courage 2.0 Packaging Design by Edmund Lim has been featured as an innovative illustration of communication design by the A' Design Award & Competition. Courage 2.0 Packaging Design was awarded the Golden A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
