Ge Sang Lv Wu
Ge Sang Lv Wu is a corporate logo created for a brand that helps mountain farmers sell crops such as food, tea and coffee beans. The logo shows a simplified line drawing of a Gesang flower, which stands for a sincere gift, combined with a cloud-like graphic. Soft curves recall the shape of clouds and the stretch of petals. Muted natural tones, including a low-saturation sky color with gray and white, create a fresh and calm effect. The mark is drawn as vector graphics on a grid based on the golden section, so it stays sharp at any size.
Ge Sang Lv Wu Corporate Logo by Xiaobing Cheng was highlighted as an innovative example of communication design by the A' Design Award & Competition. Ge Sang Lv Wu Corporate Logo received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
