Passion Fruit
2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.
Passion Fruit Beer by Jin Zhang has been selected as an exceptional representation of communication design by the A' Design Award. Passion Fruit Beer was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design award that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
