Extra Melty Upgrade
The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.
Extra Melty Upgrade Mint Package by ShinyBay Design was highlighted as an outstanding illustration of communication design by the A' Design Award & Competition. Extra Melty Upgrade Mint Package received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
