DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
The Magic Ship of the Orient Multimedia Videos

The Magic Ship of the Orient

The work constructs a stage scene with Oriental cultural elements, combining Chinese folding fans, pipa and engines into a huge spacecraft. The video uses 3D animation, AIGC, and naked eye 3D technology to allow the audience to experience time travel, featuring landscapes, phoenixes, Chinese gardens, Shikumen and Shanghai. In the background of the fashion show, the designer used AI generated giant animations to echo more than 60 models, reflecting the design elements of the clothing. The work integrates virtual and real elements to complement the fashion show.

The Magic Ship of the Orient Multimedia Videos by Wu Liang has been featured as an innovative representation of communication design by the A' Design Award. The Magic Ship of the Orient Multimedia Videos won the Iron A' Design Award in Performing Arts, Stage, Style and Scenery Design in 2024. The A' Performing Arts, Stage, Style and Scenery Design Award is a highly prestigious, international, juried design recognition program that honors outstanding design of choreography, dance moves, theatrical sets, dance costumes, stage lighting, opera props, concert stages, ballet scenery, puppetry designs, performance installations and more.

Learn more about The Magic Ship of the Orient Multimedia Videos

 
E-Mail
Design Brand of the Day

World-Class Design-Driven Brands.

Great brands are built on great design. Everyday, we feature a distinguished design-driven brand and explore its identity, creative vision, products and corporate projects. Discover award-winning brands that use good design to create value and inspire people worldwide. Visit us daily to enjoy the distinctive approaches of the World’s most innovative brands.

Continue reading · Browse the registry