Bedtime Story
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Bedtime Story Boutique Chocolate Packaging by Xi Yang has been featured as a creative illustration of communication design by the A' Design Award & Competition. Bedtime Story Boutique Chocolate Packaging received the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
