JO-CHU
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
JO-CHU Sake Bottle by Eisuke Tachikawa has been selected as a creative representation of communication design by the A' Design Award & Competition. JO-CHU Sake Bottle earned the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
