Grumpy Bums
The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.
Grumpy Bums Baking Kits for Kids by Angela Spindler has been featured as an innovative illustration of communication design by the A' Design Awards. Grumpy Bums Baking Kits for Kids was awarded the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
