Yonghe
Yonghe is a brand identity design created for a hair medical brand. The logo is based on the Chinese character He from the brand name, a form that suggests upward growth. The symbol is built from three blue arrows with a focal point and a colour gradient, expressing continuous innovation. A deep medical blue links the brand with medicine, technology and the future. The visual system is dynamic and can be adapted to many settings. The aim was to renew a long established brand and make it recognizable to younger and female customers.
Yonghe Brand Identity Design by Jan Creation Boutique Co.Ltd has been recognized as a creative illustration of communication design by the A' Design Award & Competition. Yonghe Brand Identity Design received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design award which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
