Jiugui Collector Product
Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.
Jiugui Collector Product Packaging Design by Huang junjie was highlighted as an outstanding representation of communication design by the A' Design Award. Jiugui Collector Product Packaging Design won the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design prize which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
