Be Genius
Be Genius is a series of decorative accessories inspired by Pixiu, a mythical Chinese creature associated with wealth and prosperity. The series includes magnetic pieces that can be placed on refrigerator surfaces and compact keychains, so each item works as both an ornament and a daily accessory. The pieces are made by cutting graphic shapes from copper and adding digitally printed colored patterns. Sizes range from 30 by 24 by 2 millimeters to 50 by 60 by 2 millimeters. The design joins a traditional symbol with modern forms and invites interest in Chinese culture.
Be Genius Cultural and Creative Products by Be Genius Design was selected as an exceptional representation of communication design by the A' Design Award. Be Genius Cultural and Creative Products was awarded the Iron A' Design Award in Cultural Heritage and Culture Industry Design in 2024. The A' Cultural Heritage and Culture Industry Design Award is a highly prestigious international design prize which rewards outstanding design of cultural heritage projects, cultural conversation, preservation, restoration and protection projects, heritage architecture and more.
