Freeway Loud
Freeway Loud is a three-dimensional product animation created for a footwear brand. The animation presents a shoe inside industrial environments, where machines appear to bring the product to life. The shoe was modeled with hard surface techniques in 3ds Max, using photographs as reference. Textures were built from leather images and digital brushes, and the scenes were rendered with Vray at 1920 by 1080 pixels. The animation was made for online use, and the aim is to attract attention through images alone, without explanatory text.
Freeway Loud 3D Product Animation by Mateus Morgan was recognized as an exceptional example of communication design by the A' Design Award. Freeway Loud 3D Product Animation was awarded the Silver A' Design Award in Movie, Video and Animation Design in 2024. The A' Movie, Video and Animation Design Award is an international, juried, academic and meritocratic design award that celebrates excellent design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.
