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Shangfang Large Seal Script Building Block

Shangfang Large Seal Script

Shangfang Large Seal Script is an educational building block set for children. The design is inspired by The Book of Family Names, a classic Chinese reading text about family names. Chinese family name characters are shown in Shangfang large seal script, an ancient style of writing. The blocks are joined by mortise and tenon, a traditional Chinese joining technique. Foundation blocks and connectors of different types and sizes are combined according to the strokes of each character. The parts are made of ABS, a recyclable molded material.

Shangfang Large Seal Script Building Block by Zhong Huang was recognized as a grand example of industrial design by the A' Design Award. Shangfang Large Seal Script Building Block received the Iron A' Design Award in Toys, Games and Hobby Products Design in 2024. The A' Toys, Games and Hobby Products Design Award is an international, meritocratic, just and fair design accolade which honors outstanding design of dolls, action figures, board games, puzzles, plush toys, educational toys, building blocks, model kits and more.

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