Azur Millesime
Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.
Azur Millesime Wine Packaging by Ximena Ureta was highlighted as an exceptional example of communication design by the A' Design Award. Azur Millesime Wine Packaging earned the Silver A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, jury-voted, fair and ethical design award that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
