Ecohiny
Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.
Ecohiny Branding by Cansu Dagbagli Ferreira has been featured as an innovative example of communication design by the A' Design Award & Competition. Ecohiny Branding was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design accolade which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
