Flatiron
Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.
Flatiron Lamp by MrSmith Studio was highlighted as an exceptional representation of industrial design by the A' Design Awards. Flatiron Lamp won the Golden A' Design Award in Lighting Products and Fixtures Design in 2024. The A' Lighting Products and Fixtures Design Award is a highly prestigious international design recognition program that recognizes superior design of chandeliers, pendant lights, wall sconces, table lamps, floor lamps, outdoor lights, recessed lights, track lights and more.
