Precious Pastries

Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.

Precious Pastries Packaging for a Healthcare Brand by HUI QIONG YANG has been identified as an exceptional example of communication design by the A' Design Award & Competition. Precious Pastries Packaging for a Healthcare Brand won the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a highly prestigious international design prize that recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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